ABOUT ACADEMY FILMS
Academy Films is a video production company. They specialise in the production, editing and distribution of films as well as everything else in between. We wanted to give them a brand identity that would reflect their ambitions of becoming world-class film producers while looking good on the Internet.
There are many ways to go about translating film to branding. We tried to stay away from the clichés: no film rolls, no clapperboard…Instead we went with a minimalistic aesthetic which tells viewers what they do while feeling native on the Web.
Since we decided against using “obvious” design queues to communicate the fact that Academy Films is a production firm, we needed to go with subtlety, beauty and simplicity. Our logo and branding design focus (get it?) was the tool that no good film director can do without: the Director’s Viewfinder. Just as the viewfinder helps a director focus on the important parts of a scene so does Academy Films’ logo.
The focusing & un-focusing action is also replicated throughout the branding and on the website. The branding also includes subtle references to the framing mechanism of a storyboard. Academy Films now has a beautiful brand identity which truly communicates their core focus without clichés.