![kerpak poster5-min](/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2F62q1cbtj3hui%2F7DqtSx3B2EvYBv9jphu57A%2F2e659ca414952aadfa8681f6a6f89782%2Fkerpak_poster5-min.jpg&w=3840&q=75)
Kerpak - good food wherever you are
category /
Brand experience
client /
Kerpak
deliverables /
Brand identity and positioning
Visual identity
Packaging design
Packaging design
about the project
With a goal to disrupt outdated and expensive traditional vending machines. KerPak provides a brand-advanced, smoothly optimized experience for retailers. KerPak's smart refrigerators are an easy-to-install integrated shopping system for cafes, hotels, supermarkets, and all food producers of all sizes. Translated to Armenian, the name KerPak is derived from two words: food (ker) and pack (pak).
![Concept portfolio Kerpak business card](/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2F62q1cbtj3hui%2F3R9F70I2aKZTlfDmFN7J6%2F1c15ac10f6f18326756eebecd23dd4ea%2FConcept_portfolio_Kerpak_02.jpg&w=3840&q=75)
![Concept portfolio Kerpak 01](/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2F62q1cbtj3hui%2F69b4C8Fz8S5zfQLfpBfx5C%2F6e4c47eb23b63bbd9258a42a30c76ea0%2FConcept_portfolio_Kerpak_01.jpg&w=3840&q=75)
![Concept portfolio Kerpak 03](/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2F62q1cbtj3hui%2F5l1TNoD75eVm8gFHU70Ptm%2Fa0c7dbf0ef26bad290fc9c6eed567dac%2FConcept_portfolio_Kerpak_03.jpg&w=3840&q=75)
![Concept portfolio Kerpak 12](/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2F62q1cbtj3hui%2F4IAV9aCEyFvgo3SdXMf88J%2Fb4c1621d75ca1af16a90f4c5caf6c4f7%2FConcept_portfolio_Kerpak_12-min.jpg&w=3840&q=75)
![Concept Portfolio Kerpak App 06](/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2F62q1cbtj3hui%2FyDPdaIfVHCCQm4kqdT2TV%2F0433c2d93b851975c3818a5c477059df%2FConcept_Portfolio_Kerpak_App_06.png&w=3840&q=75)
![Concept portfolio Kerpak 08](/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2F62q1cbtj3hui%2F6bTgoLrcsEZHRHqnoBzfzv%2Fcdf863e8e4478c5a9b33c3d0f6bb17b5%2FConcept_portfolio_Kerpak_08-min.jpg&w=3840&q=75)
![Concept portfolio Kerpak 06](/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2F62q1cbtj3hui%2F6EPw1TeWSHzYDPQ6ofwy7R%2F57b17a4eb648896f1ec3afc75b6bdea7%2FConcept_portfolio_Kerpak_06-min.jpg&w=3840&q=75)
![Concept portfolio Kerpak](/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2F62q1cbtj3hui%2F2a2CZltjDHwMOjA0WwVFvc%2F95ddb0c5ee6d2bf10b95ab0bac161a86%2FConcept_portfolio_Kerpak_05.jpg&w=3840&q=75)
![Concept portfolio Kerpak](/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2F62q1cbtj3hui%2F1LrkcM9G8kwpFtjgXvcPCR%2F36e2c122971c87f1ae1a11a9fe24c0b1%2FConcept_portfolio_Kerpak_09.jpg&w=3840&q=75)
![Concept portfolio Kerpak 13](/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2F62q1cbtj3hui%2F1qAMYh3JlnuZJlANVHoKcZ%2F5e6d81b980e9db38e677d018d3352231%2FConcept_portfolio_Kerpak_13-min.jpg&w=3840&q=75)
![Concept Portfolio Kerpak](/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2F62q1cbtj3hui%2FvOuCgppIRUrHLJHQuoVyM%2F6f5186673fb4234da55c34536f29354b%2FConcept_Portfolio_Kerpak_App_02.png&w=3840&q=75)
![Concept Portfolio Kerpak](/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2F62q1cbtj3hui%2F7lOP4n2E3iKo2Fre7RNrjZ%2F8a3cf191540291116a0e719ab1a83f7f%2FConcept_Portfolio_Kerpak_App_05-min.png&w=3840&q=75)
![Concept Portfolio Kerpak App 01](/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2F62q1cbtj3hui%2F1YqrMlnMr5g3I2Olqnpl4Q%2F595975c0ce245b17ebab6b9f83edbc6a%2FConcept_Portfolio_Kerpak_App_01.png&w=3840&q=75)
![Concept portfolio Kerpak 10](/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2F62q1cbtj3hui%2F3EUcPwLOMcg8ZXzIgJJTlg%2F79f4de1a6375312fd5538d18e0bd80b2%2FConcept_portfolio_Kerpak_10-min.jpg&w=3840&q=75)
the result
Our designers illustrated WiFi lines on KerPak's logo, which indicates a communication symbol, as with the help of mobile application, one can find the fridges' locations anytime and anywhere. The logo itself looks like a map, which is pictured in a black square. In comparison with the logo, the fridge contains mixtures of turquoise, blue and pink colors, which gives a friendly look to the smart fridges.
team
Hovig, Art Director
Arpine, Account Manager
Sofia, Project Manager
Anna, Graphic Designer
Raf, Interactive Designer