![digital design agency](/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2F62q1cbtj3hui%2FB4Cdwc6YtpdBXoZ0Zz5kd%2F258303da856b1978f6f4f5327905d0a1%2FConcept_Porfolio_EasyEat_02.jpg&w=3840&q=75)
Easy Eat - Smart Food Made Easy
category /
Brand experience
client /
Gouroo
deliverables /
Brand identity and positioning
Visual identity
Packaging design
Brand guidelines
about the project
Easy Eat is a provider of unique vending machines in food industry with the aim to ease people’s live with high-quality food closer than ever. The main idea is of the company is to place vending machines in numerous places, where people can find ready-made lunches, salads and deserts without leaving their workplace or home too far. Our team helped Easy Eat to create a complete brand identity, design the vending machines, branded packages and other important brand attributes.
![Concept Portfolio EasyEat 09](/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2F62q1cbtj3hui%2F39KN0n8dfL0SKKM5H95exO%2F72ab6b61c0d9abd81c2b27d92bc1e628%2FConcept_portfolio_Easy_Eat_logo_construction.jpg&w=3840&q=75)
![Concept Portfolio EasyEat 05](/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2F62q1cbtj3hui%2FI2T2mLF5KF7L2HSI0Hclj%2F2c4115eed3fb8325ae427487bdad808b%2FConcept_Portfolio_EasyEat_05.jpg&w=3840&q=75)
![Concept Portfolio EasyEat 03](/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2F62q1cbtj3hui%2F3zWhLYoAEk3NKFHRh5coJW%2F8f937f112ca6cc35437ae8a796739755%2FConcept_portfolio_Easy_Eat_fridge_in_interior.jpg&w=3840&q=75)
![Concept Portfolio EasyEat 01](/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2F62q1cbtj3hui%2F56FBMmE8xRfyB0iYvvM9QY%2F3613bc535d5e0f1b1a4d6fbff71e1f85%2FConcept_portfolio_Easy_Eat_BC.jpg&w=3840&q=75)
![Concept Portfolio EasyEat 08](/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2F62q1cbtj3hui%2FlNbiHdJwNsBogxnymAVhZ%2F144b1175811a7a936c7afe16c6394964%2FConcept_portfolio_Easy_Eat_billboard.jpg&w=3840&q=75)
![EasyEat](/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2F62q1cbtj3hui%2F5EBnIi8MANTmcdjedaPQ6d%2F4f14a72f3ab3f139af975b787d552ebb%2FConcept_portfolio_Easy_Eat_Fridge_tagline.jpg&w=3840&q=75)
![Kerpak easy eat frdige](/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2F62q1cbtj3hui%2F28eNYoaoAMEYvkle9x0GIF%2F4bbcbde71de3d87a1ab5c6dca85557ff%2FConcept_portfolio_Easy_Eat_Fridge.jpg&w=3840&q=75)
![Concept Portfolio EasyEat 11](/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2F62q1cbtj3hui%2F5Fd4OjnfD304H0iXcAS7av%2Fb464baad309767e5f2283bc313f38725%2FConcept_portfolio_Easy_Eat_juice_packaging.jpg&w=3840&q=75)
![Concept Portfolio EasyEat 06](/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2F62q1cbtj3hui%2F4yeTJVOvxKtC7zylXQlNpz%2F900549cd58d9e95e352df3e495b221ae%2FConcept_portfolio_Easy_Eat_juice_illustration.jpg&w=3840&q=75)
![Concept Portfolio EasyEat 07](/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2F62q1cbtj3hui%2FtJNX3p5MMxLTpzepRX33C%2F74ebf7b4df3880874c2435292b6a99d7%2FConcept_portfolio_Easy_Eat_salad_packaging.jpg&w=3840&q=75)
![Concept Portfolio EasyEat 14](/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2F62q1cbtj3hui%2F4I80Ji6Q1sIeU4OKsIazxM%2Fbca9e544025b5240e3d55ee961541571%2FConcept_portfolio_Easy_Eat_salad_pack_illustration.jpg&w=3840&q=75)
![Concept portfolio Easy Eat sandwich photo](/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2F62q1cbtj3hui%2F5W6VQwUuYsSaclRWxeprX5%2F116390884bf9cb036d5b316f045432f2%2FConcept_portfolio_Easy_Eat_sandwich_photo.jpg&w=3840&q=75)
![Concept portfolio Easy Eat posters](/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2F62q1cbtj3hui%2F61REceLDMspOrZf5qZl3B0%2F8c77fa10f34ac71abbce9d0524b16609%2FConcept_portfolio_Easy_Eat_posters.jpg&w=3840&q=75)
![Concept portfolio Easy Eat salad photo](/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2F62q1cbtj3hui%2F5FFKSd7BBcYkWmF1C5CoM1%2F8a6906882a4c60353d3a56ca219762d6%2FConcept_portfolio_Easy_Eat_salad_photo.jpg&w=3840&q=75)
![Concept portfolio Easy Eat icons](/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2F62q1cbtj3hui%2F1mm0yQ0Cqzfs0QaB2S6Ix9%2F64c991907758c5b90eec409972f5e30e%2FConcept_portfolio_Easy_Eat_icons.jpg&w=3840&q=75)
the result
Easy Eat colors were not chosen by accident as they contain primarily the green color indicating the healthy lifestyle behind the brand. The logo includes a smile, which transmits a friendly mood.
team
Hovig, Art Director
Arpiné, Account Manager
Mariam, Graphic Designer
Sofia, Project Manager