Vol 01 - Specialty coffee
Brand identity and positioning
Research and brand strategy
Visual identity and motion design
about the project
Vol. 01 is a brand new specialty coffee roastery with the mission to uplift specialty coffee culture to a new level in Yerevan, Armenia. To assist its mission our team worked hard on creating a complete brand identity that will be distinguished from other roasteries in the city. During the whole process our main aim was to create a brand identity which will be enjoyed by all coffee lovers in the city.
Our team created a series of illustrations designed specifically for this project. When starting the design process, we decided to provide a full coffee production experience, starting from sowing the seeds to receiving the delicious drink. The result of the whole process is the bespoke brand identity created for the newly established coffee roastery located in Yerevan, Armenia. The provided illustrations and other brand attributes became the cornerstone of the company's distinguished brand identity.
Hovig / Art Director
Mariam / Graphic Designer