Concept Portfolio Salamoon 04-min

W. Salamoon & Sons - Family-owned jewelry boutiques

category /

Digital experience

client /

W. Salamoon & Sons

deliverables /

UX/UI design


Website development

about the project

W.Salamoon & Sons is one of the UK’s oldest family-owned Jewelry boutiques. Their diamonds have gained worldwide fame, and have been worn by celebrities like Amal Clooney and Salma Hayek. W.Salamoon & Sons was founded in 1907 in Beirut. The jewellers survived civil war, strife and more to become a trendsetter in jewellery fashion not only in the Middle-East but Europe and the entire world. When they asked us to design and build their new site, we were thrilled. We love working with established brands on new and exciting projects.

Visit The Website

Concept Portfolio Salamoon 08-min
Concept Portfolio Salamoon 09-min
Concept Portfolio Salamoon 10-min
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Concept Portfolio Salamoon 07-min
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the result

As a luxury diamond boutique, it was important for the website to reflect the kind of craftsmanship that has come to embody the W.Salamoon & Sons brand. While we give a large amount of attention to promoting the family’s legacy, we also focus on their exquisite product line. One of the most original aspects of the site was an animated version of one of their diamond pendants. We had to superimpose an image of the pendant’s blueprint onto photos of the product from different angles to create the effect.


Mobile of the week on awwwards

Honorable Mention on Awwwards


Anginé, Creative Director

Arman, Account Manager

Eduard, UI/UX Designer

Narek, Interactive Designer

Mariam, Illustrator

Styop, Front-end Developer

Hrach, Front-end Developer

Jiro, Front-end Developer