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THE BRAND

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W.Salamoon & Sons is one of the UK’s oldest family-owned Jewelry boutiques. Their diamonds have gained worldwide fame, and have been worn by celebrities like Amal Clooney and Salma Hayek. W.Salamoon & Sons was founded in 1907 in Beirut. The jewellers survived civil war, strife and more to become a trendsetter in jewellery fashion not only in the Middle-East but Europe and the entire world. When they asked us to design and build their new site, we were thrilled. We love working with established brands on new and exciting projects.

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THE LEGACY

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As a luxury diamond boutique, it was important for the website to reflect the kind of craftsmanship that has come to embody the W.Salamoon & Sons brand. While we give a large amount of attention to promoting the family’s legacy, we also focus on their exquisite product line. One of the most original aspects of the site was an animated version of one of their diamond pendants. We had to superimpose an image of the pendant’s blueprint onto photos of the product from different angles to create the effect.

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