Hhoonj - housing everywhere
category /
Brand experience
client /
Hhoonj
deliverables /
Brand identity and positioning
Research and brand strategy
Visual identity and motion design
Digital design
Brand guidelines
about the project
The major objective of Hhoonj is to facilitate the experience of renting an apartment in Armenia. Since in Armenian "hhoonj" means snail, we took this as an opportunity and created the brand identity based on the idea of “Housing Everywhere”. The accommodation that you book with Hhoonj, whether it is an apartment, house or villa, will serve you in compliance with the quality protocol followed by HoReCa and unique Armenian hospitality. The project team continues to work on seeking convenience and is continuously introducing new services.
the result
The developed logo has the color of light red ochre, which symbolizes Armenian stone tuff's color. The other colors that we used for the project, such as space cadet or liberty, indicate a clear sky and lake. The snail itself in the logo has a has a smile on its face, passing positive emotion to the people interacting with the brand. Our design team worked on emphasizing the emotional component of the brand creating different emotional states of the snail, such as surprised, amused, confused, and thoughtful faces.
team
Hovig, Art Director
Anginé, Creative Director
Aramé, Project Manager
Mariam, Graphic Designer
