Concept portolio Redstone cover

Redstone - Meat and more

category /

Brand experience

client /

Redstone - Meat and more

deliverables /

Brand identity and positioning

Research and brand strategy

Visual identity and motion design

Packaging design

Brand guidelines

about the project

Are you a nature lover and an adventure seeker? Then you must add Mount Vayotssar to your bucket list! Located in the breathtaking Vayots Dzor region of Armenia, this majestic mountain stands tall at 2581 meters. The rugged beauty of Mount Vayotssar is unparalleled, with its cone-shaped peak rising high above the surrounding mountain range. And did you know that this magnificent wonder of nature has a history of volcanic activity? The last eruption was in 735 AD, accompanied by a devastating earthquake. But that's not all that makes Vayotssar special. The climate and grass in the area make it the perfect place to raise premium Angus cattle. And that's exactly what RedStone (Armenia's premier Angus meat production company) do.

Concept portolio Redstone color palette-min
Concept portolio Redstone short logo
Concept portolio Redstone factory-min
Concept portolio Redstone karmrashen-min
Concept portolio Redstone truck
Concept portolio Redstone business card-min
Concept portolio Redstone apron
Concept portolio Redstone packaging die cut
redstone packaging gif
Concept portolio Redstone cutting meat-min
Concept portolio Redstone grill-min
Concept portolio Redstone steak
Concept portolio Redstone poster busstop-min

the result

RedStone's passion for creating the highest quality Angus meat is reflected in every aspect of the brand, from the way we raise our cattle to the packaging design of the products. That's why we're committed to ensuring that our packaging is of the highest quality, just like the meat inside. We know that the packaging is the first thing that customers see, and it sets the tone for their entire experience with our brand. That's why we've gone above and beyond to create a packaging design that is not only aesthetically pleasing but also practical and functional. We've kept all the standards of the market in mind to ensure that our packaging is well-suited for our premium Angus meat products. From the materials we use to the design elements, every detail has been carefully considered to deliver a truly exceptional customer experience.


Hovig Aguilian, Art Director

Anginé Pramzian, Creative Director

Anna Babujyan, Graphic Designer

Anna Hamamjyan, Motion Designer