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kerpak poster5-min

Kerpak - good food wherever you are

category /

Brand experience

client /

Kerpak

deliverables /

Brand identity and positioning

Visual identity

Packaging design

Packaging design

about the project

With a goal to disrupt outdated and expensive traditional vending machines. KerPak provides a brand-advanced, smoothly optimized experience for retailers. KerPak's smart refrigerators are an easy-to-install integrated shopping system for cafes, hotels, supermarkets, and all food producers of all sizes. Translated to Armenian, the name KerPak is derived from two words: food (ker) and pack (pak).

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Concept portfolio Kerpak 01
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Concept Portfolio Kerpak App 06
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Concept Portfolio Kerpak App 02
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Concept Portfolio Kerpak App 01
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the result

Our designers illustrated WiFi lines on KerPak's logo, which indicates a communication symbol, as with the help of mobile application, one can find the fridges' locations anytime and anywhere. The logo itself looks like a map, which is pictured in a black square. In comparison with the logo, the fridge contains mixtures of turquoise, blue and pink colors, which gives a friendly look to the smart fridges.

team

Hovig, Art Director

Arpine, Account Manager

Sofia, Project Manager

Anna, Graphic Designer

Raf, Interactive Designer