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Vol 01 - Specialty coffee

category /

Brand experience

client /

Vol 01

deliverables /

Brand identity and positioning

Research and brand strategy

Visual identity and motion design

Brand guidelines

about the project

Vol. 01 is a brand new specialty coffee roastery with the mission to uplift specialty coffee culture to a new level in Yerevan, Armenia. To assist its mission our team worked hard on creating a complete brand identity that will be distinguished from other roasteries in the city. During the whole process our main aim was to create a brand identity which will be enjoyed by all coffee lovers in the city.

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Concept Portfolio Vol01 08
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the result

Our team created a series of illustrations designed specifically for this project. When starting the design process, we decided to provide a full coffee production experience, starting from sowing the seeds to receiving the delicious drink. The result of the whole process is the bespoke brand identity created for the newly established coffee roastery located in Yerevan, Armenia. The provided illustrations and other brand attributes became the cornerstone of the company's distinguished brand identity.

team

Hovig - Art Director

Mariam - Graphic Designer

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