Concept portfolio aronian

Levon Aronian - Grand Master

category /

Digital experience

client /

Levon Aronian

deliverables /

UI/UX design


Website development

Motion design

3D design

about the project

There may be a common misconception that chess players are boring and too analytical people. It's not necessarily what we had thought about but when we met Levon Aronian a year ago, we quickly realized that he is one of the most interesting individual we had dealt with. Although being a grandmaster and ranked number two in the world in 2014, Levon is interested in so many things that we decided to create a separate page called "Fun page", where we tried to include everything he is currently involved and like to do (the page is still pretty long). From the very beginning our goal was to crush the misconception and at the same time keep the website elegant and victorious as Levon is himself.

Visit The Website

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the result

We used the latest programming solutions such as Three.js and Next.js to create a website with special micro-interactions and 3D visualization of chess figure on the homepage. At the same time our goal was to keep the website very smooth and user friendly. Our team of designers used chess board as the main inspiration of the website and created a website users enjoy to visit and explore.


Anginé, Creative Director

Arpiné, Account Manager

Sofia, Project Manager

Kristina, UI/UX Designer

Narek, Interaction Designer

Mariam, Graphic Designer

Mher, Back-end Developer

Styop, Front-end Developer

Hrach, Development Team Lead