What is packaging design?
The boxes those apple products come in aren’t an afterthought. They are themselves the product of countless hours of research into making the packaging feel as luxurious to consumers as the product they’re purchasing. They’re the reason behind that dopamine rush we all get from unboxing…and really unboxing as a genre. That’s packaging design. It’s about creating a package that communicates the values of the product within to consumers. It’s about triggering an emotional response. That’s what we do here at Concept Studio.