SafeYou - Digital safe space for women
category /
Brand experience
client /
SafeYou
deliverables /
Brand identity and positioning
Research and brand strategy
Visual identity
Brand guidelines
Visual communication assets
about the project
For Safe You, a mobile application designed to enhance women’s safety, we crafted a branding strategy that balances trust, empowerment, and usability. Our approach focused on creating a visual identity that evokes security and community while maintaining a sleek, modern aesthetic.
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result
By combining strategic branding with user-centered design, we helped Safe You create a cohesive and impactful presence, ensuring that every touchpoint aligns with its mission of making women feel safe and supported.
team
Anginé Pramzian, Creative Director
Anna Babujyan, Graphic Designer
Anna Matevosyan, Graphic Designer
