Sergei Parajanov Museum

Concept Studio was always about creating unique, artistically-driven deliverables for our clients. This website, however, truly was a passion project. Parajanov is perhaps one of the most beloved figures in the contemporary Armenian art scene. The man has tried his hand at everything: film directing, screenwriting, art direction, production design…Somehow, we managed to become the “Armenian Dali, Coppola, and Lynch” all at the same time, forever changing the landscape of pretty much every art form he’s ever touched. So obviously, as creatives ourselves, it was kind of a duty of national importance to make sure we represented not just his persona, but the essence of the impact on the zeitgeist that he represented. As a result, this ended up being one of our most challenging projects to date, taking some 10 months to complete and a massive team of designers just to get it right. We think we did a good job though.