Henrikh Mkhitaryan

For Henrikh’s website, we created a unique user experience that is as engaging as his playing style. We incorporated his core values and intentions throughout the design so that fans can feel fully involved not just as spectators but as participants in his story and life. We know we certainly do. For the design, we emulated the atmosphere of a football stadium, starting with the intensity and emotions of first entering the pitch. The scrolling runs from side to side, just like a midfielder throughout the game. The color scheme was carefully chosen to simulate a football player’s tense experience during a match: an edgy and aggressive contrast of red and black. The same flow was applied to the structure and stylistics. Overall, the site is designed to reflect the spirit of Henrikh’s playing style, synthesizing dynamic motion with reactivity.