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Concept portfolio Backbone Cover-min

Backbone Branding - Imagine to transform

category /

Digital experience

client /

Backbone Branding

deliverables /

UI/UX Design

Graphic Design

Interaction Design

Website Development

about the project

Backbone Branding represents a beacon of innovation and creativity in brand identity, renowned for its visual storytelling and strategic design approach. As a visionary in brand evolution, Backbone Branding's website needed to reflect its overarching philosophy in branding through meticulous and purposeful design choices. Our company perfectly exemplified Backbone's brand ethos on its website through the impeccable integration of simplicity and minimalism. The site's spacious, polished design exudes sophistication and strategically directs focus toward its content. This deliberate use of white space underscores Backbone Branding's commitment to clarity and uncluttered communication, precisely articulating its branding philosophy and aesthetic.

Visit The Website

Concept portfolio Backbone typography-min
Concept portfolio Backbone homepage-min
Concept portfolio Backbone mobile 1-min
Concept portfolio Backbone mobile 2-min
Concept portfolio Backbone mobile 3-min

the result

When visiting the Backbone Branding website, you immediately encounter a serene atmosphere that stands out amidst the chaotic landscape of the internet. Its minimalist layout offers a refreshing experience, allowing effortless navigation through its portfolio and services without inundating visitors. The typography, characterized by its bold and striking appearance, instills a sense of belonging to something distinctive and noteworthy. Ultimately, Backbone Branding's website is a compelling example of the adage that simplicity often yields elegance. For those seeking inspiration for their own online presence, consider emulating Backbone Branding's approach of embracing simplicity and sophistication.

team

Anginé Pramzian, Creative Director

Robert Ohanyan, UI/UX Designer

Rimma Chobanyan, UI/UX Designer

Anna Babujyan, Graphic Designer

Anna Hamamjyan, Motion Designer

Hrach Martirosyan, Development Team Lead

Karlen Nersisyan, Front-end Developer

Mher Ghalumyan, Back-end Developer

Arman Antonyan, QA