Backbone Branding - Imagine to transform
category /
Digital experience
client /
Backbone Branding
deliverables /
UI/UX Design
Graphic Design
Interaction Design
Website Development
about the project
Backbone Branding represents a beacon of innovation and creativity in brand identity, renowned for its visual storytelling and strategic design approach. As a visionary in brand evolution, Backbone Branding's website needed to reflect its overarching philosophy in branding through meticulous and purposeful design choices. Our company perfectly exemplified Backbone's brand ethos on its website through the impeccable integration of simplicity and minimalism. The site's spacious, polished design exudes sophistication and strategically directs focus toward its content. This deliberate use of white space underscores Backbone Branding's commitment to clarity and uncluttered communication, precisely articulating its branding philosophy and aesthetic. Additionally, we utilized an admin panel to facilitate easy content updates, ensuring the site remained dynamic and aligned with Backbone Branding's ongoing growth and digital presence.
Visit The Website
the result
When visiting the Backbone Branding website, you immediately encounter a serene atmosphere that stands out amidst the chaotic landscape of the internet. Its minimalist layout offers a refreshing experience, allowing effortless navigation through its portfolio and services without inundating visitors. The typography, characterized by its bold and striking appearance, instills a sense of belonging to something distinctive and noteworthy. Ultimately, Backbone Branding's website is a compelling example of the adage that simplicity often yields elegance. For those seeking inspiration for their own online presence, consider emulating Backbone Branding's approach of embracing simplicity and sophistication.
team
Anginé Pramzian, Creative Director
Robert Ohanyan, UI/UX Designer
Rimma Chobanyan, UI/UX Designer
Anna Babujyan, Graphic Designer
Anna Hamamjyan, Motion Designer
Hrach Martirosyan, Development Team Lead
Karlen Nersisyan, Front-end Developer
Mher Ghalumyan, Back-end Developer
Arman Antonyan, QA