Phonian - Mobile Advertising
category /
Brand experience
client /
Phonian - Mobile Advertising
deliverables /
Logo design
Iconography
Visual Communication
about the project
We created a sharp, distinctive brand identity for Phonian, a company specializing in advertising for mobile games. Phonian operates where creativity meets performance, turning attention to detail, deep analysis, and strategic thinking into measurable results. The challenge was to build a visual identity that could communicate this precision without losing the energy and playfulness of the gaming world.
the result
We turned the gecko into a visual metaphor for Phonian’s sharp eye for detail. Its distinctive eyes represent observation, analysis, and precision—capturing a brand that sees what others miss and turns insight into better results.
team
Anginé Pramzian, Creative Director
Gor Muradyan, Graphic Designer
Elina Hovhannisyan, Graphic Designer
