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Concept portfolio hexens branding cover

Hexens - Novel Approach to Cybersecurity

category /

Brand experience

client /

Hexens

deliverables /

Brand identity and positioning

Research and brand strategy

Visual identity and motion design

Digital design

Brand guidelines

about the project

When the cybersecurity company Hexens reached out to us to freshen up their brand identity, we thought it would be a cool opportunity to showcase the inner matrix-fanboiis inside of us. Diving deep into our 90s cyberpunk alter egos, we decided to take inspiration from the name “HEXens” to both visualize the reference, while also bringing to life the company’s true value to its customers: applying the latest cybersecurity technology to provide secure data and assets for businesses.

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Concept Portfolio hexens branding logo construction
Concept Portfolio hexens branding logo icon construction
Concept Portfolio hexens branding business card 2sides
Concept portfolio hexens branding BC 1side
Concept Portfolio hexens branding T-shirt
Concept Portfolio hexens branding bage
Concept Portfolio hexens branding tote bag-min
Concept Portfolio hexens branding envelope-min
Concept Portfolio hexens branding posters
Concept Portfolio hexens branding stickers-min
Concept Portfolio hexens branding stationery
Concept Portfolio hexens branding billboard-min

the result

We used geometric patterns and shapes and combined them with a cool white over black font which really brings out the green in the centered X. This kind of logo would look really good flapping in the wind on Hexen employees’ black trench coats as they work tirelessly in their black sunglasses to fix their clients’ security needs. Beep Beepp brrrrrr beep beeeep (that’s the sound of us connecting to the Matrix).

team

Anginé, Creative Director

Mariam, Graphic Designer

Raf, Interaction Designer

Sofia, Project Manager