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Concept Portfolio Armat 01

Armat Vodka - Vodka is the purest form

category /

Digital experience

client /

Samkon

deliverables /

Branding

Illustration

Packaging

UI/UX design

Website development

about the project

We’ve already worked with Armat before, perfecting the online presence for their brandy line. This time, they came to us with a radical new proposal for a vodka drink sourced from Armenian traditions yet comfortable in the hands of the modern cosmopolitan connoisseur. Armat Vodkas come in four flavours. Wheat, Lime, Strawberry and Herbal. Each has a unique fabrication method inspired by the animal kingdom. We went for a simple layout for our website.

Visit The Website

Concept Portfolio Armat 06
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Concept Portfolio Armat 99-min
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Concept Portfolio Armat 12-min
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Concept Portfolio Armat 15-min

the result

Armat emphasised the need for a vodka which would be both traditional yet cosmopolitan. This requirement was reflected in the bottle branding, which feature clean lines with decals depicting the ancient animals which inspire the spirits. These design beats are also present on the website itself to emphasize sophistication and purity.

awards

Honorable Mention on Awwwards

team

Anginé, Creative Director

Arman, Account Manager

Sevak, Graphic Designer

Lusiné, Illustrator

Arus, UI/UX Designer

Narek, Interactive Designer

Jiro, Front-end Developer

Styop, Front-end Developer