Weprofit - The software development marketplace
Kategorie /
E-commerce
Kunde /
Weprofit
Leistungen /
Brand identity and positioning
Research and brand strategy
Visual identity and motion design
Digital design
Brand guidelines
Über das Projekt
Weprofit is an interesting startup (well, all the startups we work with are interesting, that’s why we choose to work with them). Basically, their digital marketplace matches enterprise customers with the right software developers for their business needs. So, how do you create a brand identity or a logo for a company that uses technology to develop a marketplace?
the result
They say you can’t take the coder out of the code…or the code out of the coder…ah whatever, we’re not paid to come up with creative one-liners. The point is, we figured, “hey, since they’ve coded their own algorithm to build their own marketplace, why not just go with that?” And to our surprise, they liked our idea. So that’s what we’ve got now. Look, all our brand developments are brilliant, so of course this one is too. But what makes this one really interesting is how clever the small things are: the “i” in Weprofit wordmark provides a visual point of reference to what this company is all about. We think it’s a nice, if subtle nod to the company’s roots as software developers. This distorted “i” also serves as the standalone logo as seen in the tab icon.
team
Anginé, Creative Director
Anna, Graphic Designer
Raf, Interaction Designer
Mariam, Graphic Designer
Sofia, Project Manager
