NeoGym - Fit for the future
Kategorie /
Brand experience
Kunde /
NeoGym
Leistungen /
Logo Design
Iconology
Visual Communication
Über das Projekt
Neogym is one of the leading gyms in Yerevan, setting a new standard in the fitness industry with its full facilities and dynamic community. Our team collaborated with Neogym to create a bold and modern visual identity that reflects the brand's forward-thinking philosophy and dedication to empowering individuals on their fitness journey. Our goal was to design a visual language that captures the energy, motion, and strength associated with Neogym. The branding concept is built around minimalistic yet powerful aesthetics, combining clean typography, geometric shapes, and a sophisticated color palette.
the result
We developed a custom logo and iconography system that embodies the brand's dynamic nature. The icon set represents different fitness activities, creating a cohesive visual system that enhances the gym's communication across digital and physical platforms. The new branding positioned Neogym as a premium fitness destination in Yerevan, helping the gym attract a growing client base and strengthen its brand identity.
team
Anginé Pramzian, Creative Director
Arpi Gasparyan
Gor Muradyan
