A business’ website is typically one of its most crucial components. A bad website — or worse, non-existent one — might be costing you dozens of potential clients every day. Of course, it’s 2020, and you probably know this already — everyone does, in theory — and yet so many businesses continue to ignore some of the basic benefits that websites bring them. So just as a refresher, here are 6 reasons why you need to stop procrastinating and get that corporate website up to date:
6) It’s your online business card
If the internet is a city, your website is your company’s address. It’s how clients find their services nowadays. Your website lists everything your clients or potential clients need to know: who you are, what you do, your business hours, and so on. An effective internet marketing strategy is almost always centered around a well-designed website which contains strategically-placed call to action buttons and pop ups. Whether you are using social media or email marketing, you need to direct users in one centralized place where you will be able to analyze and monitor behaviour and interests of your target market.
5) Optimised for Search Engines
3.8 million people turn to Google every single minute to find what they’re looking for. This means that if your business does not have a corporate website you’re losing out on these searches. Doesn’t matter if you’re the best in the biz, if you can’t be found online, you can’t be hired. Modern websites are SEO-friendly (that is, more likely to come up at the top of an internet search) by design.
4) Reduce the Bounce Rate
Of course, retaining top ranking in searches is not the end-all for business websites. Many SEO-friendly websites still end up registering huge bounce rates – that is, site visitors that navigate away from your site after viewing just one page. That’s because, if search engine optimization gets visitors ON your site, intuitive, attractive and clean web design is what keeps them here. Those sites which prioritise one without the other often end up getting pushed lower in search results: the opposite of what a good site should accomplish.
Nowadays before going to purchase a product from an unknown brand people do their research online The first thing they do is check if your product has a website. While we don’t like to judge a book by its cover, that’s exactly what tends to happen here. An attractive modern website helps companies — particularly small businesses — present an image of themselves while controlling their brand positioning, gaining the sort of credibility that would otherwise be exclusive to much larger competitors.
2) Reach the Global Market
Today’s globalised world is much smaller thanks to technological innovation. While your competitors are now around the planet, so is your customer-base. Being a small manufacturer in one part of the world does not mean that you cannot do business with a company located thousands of kilometers away. Websites can be accessed from literally anywhere, so long as they are easily accessible, and online orders simple to process. That being said, much of the common sense expected of managing a physical brick-and-mortar store applies to online commerce as well. Just like customers expect to enter a clean store with items neatly displayed, so too do they expect a website to be. It really pays to invest in a clean, easily-navigable and modern website which loads quickly and provides the sort of solutions customers are looking for. These values are global.
1) Conversion rate
Research shows that it takes one twentieth of a second for a visitor to create their first impression of a website. Assuming that the visitor hasn’t immediately left, you only have 15 seconds to capture their attention, according to yet another study. In other words, your website’s user experience plays a huge role in the likelihood that your business will gain — or retain — new customers. Why leave that to chance? A business’ website is one of its most valuable sales tools. Making sure it works as intended makes a huge difference for a company’s bottom line.
These points must all seem pretty obvious, but human nature is a curious thing. At Concept Studio, we specialise in designing the sort of clean, inviting and intuitive websites that ensure that clients find your business, and keep on coming back. Businesses exist because they’re owners believe they have the solutions which improve their clients’ lives. That’s why we got into the business of helping businesses showcase their solutions. Drop us a line, we’d be happy to show you how.